It is estimated that there are more than 1 billion Apple devices active around the world. So is the growth of the developers for such devices!
iTunes currently houses more than 1.4 million applications.
In this article, I am sharing killer techniques with the help of which you can promote your apps without spending a fortune on the same.
Vital Aspects for Popularizing of iOS App
#1. Optimize for your targeted keywords
Similar to SEO Optimization, there is an important aspect for App optimization.
The good news is that optimizing keywords involves many trial and error methods and other Search Engine Optimization techniques like Keyword Research.
Some tips to optimize your App in the iTunes store are mentioned below.
- Use related keywords,
- Order your keywords according to their priority and importance,
- Also, target the closely related terminologies along with the relevant ones, and
- Don’t prefer to use any brand or company name.
In other words, the description of the App serves no other purpose than marketing. However, a good description with a strong CTA may sometimes be as important as the keywords.
#2. Submit your App to the directories
The directories serve a different purpose for app developers and marketers.
The first and self-explanatory one is that the index would make it easier for the users to search your App easily.
As a result, it would increase your downloads. Also, the ranking of the App will enhance.
#3. Reach out to bloggers
All your App need is a higher ranking in the store. So if you want to do so, you would need to reach out to the prominent bloggers and ask them to give ratings to your product.
If you go according to Paul Stamatiou, then there are many things you should remember while you are pitching the bloggers. If you get “NO” repeated times, don’t get disheartened and keep trying!
#4. Decide on your app name precariously
An App name is also responsible for optimizing the App name in the store.
For example, if you think a name for an Alarm Clock, then “Ultimate Alarm Clock for iPad” would be more relevant than a random name like “Clockstar.”
The reason is that the first name is much more efficient and more understandable than the former. So the former one is more impactful.
#5. Offer a FREE Version
A FREE App would attract more viewers and downloads than a paid version. So why not offer both? You can simultaneously offer the “LITE” and “PAID” versions of the same App or game in iTunes as well.
For example, the Cut the Rope game is available for iPad and iPhone and in both versions. However, the extra features are available in the paid version, which is advertised in the LITE version.
#6. Design your icon efficiently
The icons are the representatives for the entire App. Even if the App is highly ranked, a poorly designed icon will certainly bring down its rankings.
There are many FREE templates that you can start with at the very initial stage.
These are some effective ways to help you popularize your iOS App in the iTunes Apple Store. If you have any other innovative ideas, you can surely share them in the comment section. Feel free to do so!
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