September 24, 2022
SOLOBIS

What asset is used to build a remarketing list?

remarketing lists for search ads

Which asset can be used to create a remarketing mailing list?

A. Custom Metric

B. Custom Report

C. Custom Dimension

D. Custom Segment

Answer D to this question. Custom Segment. The Custom Segment is used for building a remarketing mailing list.

What is Remarketing?

Google Ads’ remarketing list for search ads (RLSA) allows advertisers to target users based on their past visits to their website or app and the pages they viewed.

Two ways to use remarketing lists:

  1. Bid adjustments to your ad groups (remarketing lists) for users who search on Google with the keywords you bid on.
  2. You can set up search ad groups so that ads are only shown to users on your Remarketing lists and search for the keywords you’re bidding on.

Remarketing Lists have many benefits

RLSAs allow you to target your search campaigns better and reach more relevant users who already know about your website.

RLSAs, when used correctly, can lead to more efficient ad spending, higher conversion rates, and ultimately a better ROI.

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