Ice cream shop owners know how difficult it is to keep a store running. This is because the same ice cream that offers relief from the rising temperatures of summer becomes a hard sell when winter makes a frosty appearance.
So, what should you do to combat this problem?
The answer is simple: Update your marketing strategy.
The ice cream industry was valued at a massive $79 billion in 2021. With so much competition, it may be best to localize your marketing strategies to increase sales.
Keeping your marketing strategy in line with product demand will boost your sales during the changing seasons and help you expand into new markets.
7 Localized Strategies That Will Help You Sell More
When marketing your ice cream shop, you have to think globally but act locally. This will help you capture a broad audience and achieve long-lasting success.
Tip #1: Create and Distribute Posters
After seeing a poster, 40% of consumers visit the advertised business.
Posters create a striking impression in your prospects’ minds and instantly establish your brand. And a well-made poster will make it easy for customers to recognize your storefront. Use attention-grabbing branding elements to generate even more buzz and excitement.
You can use free online digital tools like PosterMyWall to create fantastic posters to promote your ice cream shop. You can choose from an impressive collection of ice cream poster templates that are perfect for customizing, printing, distributing, and sharing online.
Tip #2: Try New Flavors
Out with the old, in with the new. If you want to create buzz, introducing unique flavors would be a good idea.
You can test the market for fresh, bold, innovative seasonal and non-seasonal flavors like matcha and lemon custard by offering samples to taste. These can reinvigorate your brand, capture customers’ interest, and broaden your product line’s appeal.
Pro tip: Launch a line of healthy options and target customers with dietary restrictions or allergies. You can capture a whole new audience by allowing them to indulge in their favorite flavors without worrying about their health.
Tip #3: Organize A Fun Ice Cream Contest
Around 34% of new customers are acquired through contests. Contests and sweepstakes can be effective tools for increasing customer engagement.
You can organize a fun challenge like an ice-cream eating contest, sundae-making contest, or “guess the flavor” to create buzz around your shop. Then, award the winners with branded freebies (in addition to coupons or discounts) like t-shirts to further your brand visibility and increase sales.
Combine it with social media marketing and top-quality hashtags, and let user-generated content do some of the heavy lifting for you.
Tip #4: Launch A Referral Program
A referred customer is around 18% more loyal than one acquired by alternative means. This means referral and loyalty programs can effectively grow your following. They incentivize your customers to recommend your business to their friends and family members and are a cost-effective way of building a loyal fanbase.
These programs also make your customers feel seen and appreciated, strengthening their loyalty and trust in your brand.
Tip #5: Offer Special Promotions
Special promotions like buy one and get one free will draw many customers. Even small discounts on off-peak hours can expand your local audience.
Pro tip: Offer product bundles with your promotions. This way, you can sell a less popular item alongside a best-selling one, easily increasing sales for both.
Tip #6: Start A Pop-Up Tasting Bar
Samples can boost sales anywhere between 600% and 2,000%.
Safe to say, people love samples, so tap into that and launch a pop-up tasting bar. It will help you branch out with little start-up cost.
You can talk to local businesses with good footfall to see if you can set up a tasting bar inside or outside their premises. It will enable you to interact with prospects, get more eyes on your business, and soft launch your new collection. This will surely help you stand out and compete with long-standing best-sellers.
You can convert these prospects into paying customers by offering a discount code for a limited time. It will create a sense of urgency, increasing foot traffic in your shop.
Tip #7: Grab A Feature At Parties and Community Events
Fun community events allow you to engage the crowd, make connections, and get prospects excited about your products.
People attend these events to have a good experience and get free samples. And what could be better than watching people enjoy themselves in a brand event you organized?
If you organize a fun event and provide quality products, you can easily get loyal customers—ones who will be more than happy to pay.
In Conclusion
Marketing ideas like customized ice cream posters like these will help supercharge your sales. Pair high-quality graphics with state-of-the-art customer service, convenient delivery options, and a warm and inviting ambiance, and you can easily drive more foot traffic to your store.
Sources:
- https://www.gloriafood.com/ice-cream-marketing-ideas
- https://www.localist.com/post/9-ways-your-organization-can-benefit-from-holding-events
- https://www.mymochi.com/blog/4-tips-increasing-wholesale-ice-cream-sales/
- https://www.ancasterfoodequipment.com/how-to-attract-customers-to-your-ice-cream-shop/
- https://bartendersbusiness.com/en/articles/insights-1/what-bartenders-need-to-know-about-the-pop-up-bar-concept-55.htm#
- https://www.thestorefront.com/mag/4-business-benefits-pop-shop/
- https://www.b2bmarketing.net/en-gb/resources/blog/why-promotions-are-so-important-and-why-you-should-run-them-often
- https://promf.com/en/ideas-4-business/1438-how-to-market-ice-cream-store.html
- https://blog.gameball.co/benefits-of-referral-programs-for-ecommerce/
- https://blog.petpooja.com/how-to-market-your-icecream-parlour-business-in-an-advanced-way/
- https://www.sentryequipment.net/how-to-be-unique-and-create-sales-at-your-ice-cream-shop
- https://www.kalscoops.com/marketing-strategies-for-ice-cream-parlors/
- https://ipcpack.com/resources/how-to-ship-ice-cream/
- https://www.printprowinnipeg.com/the-importance-of-posters-in-advertising.html#
