In 2014, the market share of Indian smartphone manufacturing brands such as Intex and Micromax was about 54%, and in 2019, it is just about 10%.
Why? They have not been able to sustain the competition thrown to them by Chinese brands like Xiaomi, Vivo, and Oppo. While Xiaomi is now the market leader in India, the success story of other companies like Vivo and Oppo is not less relevant.
Oppo has focused on innovative products and manufacturing Oppo mobiles that could cater to the needs of Indians. Hence, it has survived the pull from other brands and created its niche in the market.
What’s more, the aggressive launching of advanced models and affordable pricing has also helped it laugh to the bank.
4 Major Reasons for Oppo Smartphones Popularity
Like Xiaomi, even the brand has emphasized focusing on the budget section, and Oppo mobiles under 15000 pricing have helped it stay competitive.
Oppo is now in the third position, which is cut to cut with the second-placed Vivo and almost on-par in quality with the market leader, Xiaomi.
Read on this post if you wish to know the reasons behind the popularity of Oppo mobiles in India.
#1. Oppo has stayed ahead of the regular curve
Oppo has not blindly followed the footsteps of its arch-rivals such as Vivo and Xiaomi. The latest flagship of Oppo, Reno, just defines its commitment to innovation.
The company got an innovative way to get rid of the display notches. Oppo also focused on the front cameras when others were focusing on back camera resolution without reason.
It helped keep the limelight by maintaining the customers guessing about something new and repeatedly surprising them.
#2. Oppo has catered to all price segments
Oppo had a simple formula for success it wanted its models to be sold at every price point. Hence, Oppo under 15000 was focused on the ever-competitive budget section, while it also kept launching mid-level and premium smartphones.
Thus, it created an impressive product line, and a customer could find an Oppo mobile in all price segments that he could look at. The success of models such as Oppo F9 Pro and now Oppo Reno and others is a clear example of this.
#3. Oppo has bagged the sponsorship of the Indian Cricket Team.
Intending to make the Indian market its home turf and surpasses others, Oppo was able to get the sponsorship of the Indian Cricket Team.
Any company whose logo gets flashed on the Indian Cricket Team’s kit certainly means that they have arrived and ample time. But, that is not what it has only done to keep the momentum going in its favor.
Even since its initial days in India, Oppo has remained focused on offline retail channels. Hence, it has now come up with a massive network of dealers.
The dealers are now selling more Oppo phones than any other brand. Oppo mobile has been consistent and in stocks on the shelves of such stores to help a customer always get a phone.
#4. Oppo has succeeded by following the user needs
On the one hand, Oppo has maintained its focus on creating new products by innovating cutting-edge technologies. On the other hand, it has tried and succeeded in fulfilling the demands of users.
With Oppo mobiles with selfies to immersive displays and from VOOC technology to compelling designs, it’s on the right path to meet ever-changing customer demands.
The Oppo F9 Pro could be counted as an excellent example. It is because it offers a new WaterDrop display, style with gradient colors, superb performance, stunning camera specs, extensive battery life, and VOOC.
The world of smartphones in India and across the globe is constantly growing, and you can easily see features like foldable displays, Augmented Reality in the coming years. And there should not be any doubt when you would see Oppo at the forefront of all of this.
You can buy Oppo mobiles under 15000 and other models on fixed EMIs by spreading their costs over an appropriate tenor only on the Bajaj Finserv EMI Network in India.
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