Online marketing is crucial to making your small business be seen by as many potential customers as possible. Are you feeling overwhelmed at getting your business online?
Have you considered all the unique ways in which online marketing can help your business grow? Don’t be intimidated.
Here are some easy ways that online marketing can help your small business expand your customer base.
Performance marketing leaders like Eyal Gutentag know that if you aren’t on social media, you should be. There are so many platforms to choose from these days, but don’t feel stressed.
You don’t need to have a presence on every single one, but you should research which social media websites your potential customer base uses and make sure you open accounts on those platforms.
This is a great way to keep in touch with customers, advertise sales and discounts, keep people up to date on developments in your business and remind consumers about the products you offer.
You don’t need to update every day, but a couple times per week is a good way to stay connected to your customer base.
Blogs are a great way to connect with an audience. Don’t just post anything, though. Make sure you are producing high quality content that actually answers questions and gives relevant information to your audience.
You may want to post about issues that are important to your particular industry or answer consumer questions. Don’t be afraid to have fun with your blog. Above all, the content should be engaging and exciting for your customers.
Harness the power of online influencing to advertise your product. Sending a free item or service to a popular online influencer can be a great way to inform people about what you are selling.
Online influencers often have a huge reach and their viewers tend to trust them when they recommend a product.
Audiences also want to emulate their favorite influencers and are more likely to purchase something that they see a respected influencer using.
Having a newsletter is a good way to keep your customers or potential customers up to date on what is going on with your business.
You can include discounts and coupon codes as well. Whether you send weekly or monthly updates, make sure your content is interesting and relevant.
Videos can be more entertaining than traditional advertising if you approach them the right way. Think outside the box and create something that grabs the imagination of the audience.
This can be as simple as a funny concept or a great tagline. Run your ideas past trusted family and friends to make sure they land the way that you intend.
There is always the chance that your video will go viral, which will help spread the word about your company and products even farther.
Don’t be afraid to try new things and take some chances when creating your online marketing strategy. There are countless ways to innovate and grow your audience when harnessing the power of the digital world.