It would not be wrong to say that data is the cornerstone of all online business and marketing decisions.
We need to understand our data and ensure that it is up to the current marketing trends. We should also evaluate the behavior of users on our website and know everything about the industry shifts.
This is only possible when we exclude bot traffic from Google Analytics and get the desired results.
Alexander Peresunko, the Customer Success Manager of Semalt, unveils some marketing secrets in this regard.
How To Get Rid of Ghosts Traffic
To collect data, you should use different analytical and monitoring options. However, Google Analytics is the most authentic and widely used tool. This lets you find the legitimacy of your data and shows you correct results.
More than two billion websites use Google Analytics to evaluate and analyze the quality of their visits. Bot traffic is something that can harm your website and can make you feel suffering on the internet.
It eventually leads to wrong conclusions, evaluations, and assumptions, thus affecting your site’s performance and credibility.
About Bots as a Ghost Traffic
We should not forget that there are bot hits to the server for all human hits. So, it is safe to say that bots have become an essential and must component of any website.
There are two types of bots: good bots and bad bots. Good bots are the ones that behave nicely and are favorable for your website, while bad bots are those that are created by hackers and attackers and intend to crawl and index your website illegally.
A report reveals that malicious and dangerous bots overtake more than twenty percent of all traffic sent by good bots. So we can say that bots cannot be site-friendly at any cost and should be removed as early as possible.
Two other types of bots are ghost bots and zombie bots. Ghosts bots are the ones that do not visit your website but show off similar results, while the zombie bots are the ones that fully render your website.
They produce reports in Google Analytics and pretend to be genuine. They insert their specific codes on your analytics data and try to harm it in one way or the other.
How to Exclude Bot Traffic
Google recently announced several solutions for filtering good bots, evil bots, and referral spam in Google Analytics.
For this purpose, you should set up unfiltered views and get to know your traffic sources. You should know the tricks of distinguishing between good bots and bad bots.
You can adapt several marketing strategies to maximize your chances of getting unique views on your website. It is also an advantage if you make different filters for internal and external traffic sources.
You can block several IPs that look suspicious and have nothing to do with authenticity. In the case of zombie bots, you should filter them by detecting their location and footprints.
For this, you would have to know everything about their source and proceed with the footprint creation step.
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