Google is getting strict day by day about the ranking of a webpage. Recent algorithm changes lie mobile first, secure page, accelerated mobile pages (AMP) and more importantly showing relevant results on the cards itself. The frequent changes are making it extremely tough for the webpage owner to rank his website. Earlier making bulk links method was working and so people bought backlinks in guest posts etc. But now doing huge and irrelevant backlinking can lead to penalisation. So, what is the sure shot method that can drive your website traffic and help you rank your website?
One of the best ways to increase exposure to your website, and to rank higher in organic search engine searches, is to build links back to your site. However, a lot of people overlook the benefit of using images to build links. Images and graphics are not only a great way to illustrate the content on your website, but also a way to bring more traffic. Here are four ways you can start using images to build links to your site.
Ranking images to rank your web page:
- A professional custom link building service will title your images properly. This includes naming the images and graphics, as well as providing an SEO-friendly “alt tag” also referred to as an “alt attribute” or “alt description.” This is text that search engines use to identify images and to use as alternative if an image cannot be displayed. These are usually keyword-based and a great way for people to find your specific content online.
- Image-to-word-ratio is a growing strategy trend among content creators and bloggers. Essentially, it seeks to find an optimal ratio for any website page or post for the number of words per image used. BuzzSumo showed that posts that got the most shares on Facebook and Twitter had one image for every 75 to 100 words. That’s not a surprise, since people tend to respond to visuals online. Also try using one image near the top of your page or post to illustrate the overall topic of the content.
- Another effective strategy used by link-building services is to encourage people to share your images on social media. Top social media platforms great for images include Pinterest, Instagram and Flickr. People share images and graphics that are informational, visually appealing and striking. This can help increase traffic to your site when people interact with the images on social media. There are plug-ins that easily let people share images on social media.
- Pay attention to keywords that bloggers in your industry are using. This will give you some good ideas of what keywords and secondary keywords you should be focusing on. While this is a good practice for the text on your website, it can also help with images to build links. This reveals the keywords your intended audience is using, which is incredibly useful for attracting them to your site.
All of these strategies work well to help you use images to build links to your site. These strategies can surely rank your webpages because images drive insane traffic and this results in indicating google that the content is really good. Ultimately it ranks your webpage higher without any fear of penalisation and also it is the most easiest way according to me.